CREReport.co needed a new website. We thought readers would also like having a map with highlighted news. Not going to lie, we didn't really plan on how Google Street View would make the experience even better.
We took a look at what devices people are using to read our email campaigns.
The answer surprised us.
Social media forums have marketing groups scrambling to find new and clever ways to subtly insert company brands and deliver brief messages meant to inspire discussion, as posts in these new media outlets.
The attention gained from these tactics is mixed. Some social media users are entertained by the content. Others resent these branding efforts, and become angry at the corporate messages leaking into their stream of updates and posts.
Sometimes it's difficult to tell when social media content is genuine or planned, as in the logo placement in the cute cat picture posted above. It's fair to say, though, by observing the reactions and responses in the channels, when the tactics feel more manipulated than genuine, the result is best described as giving the social media channels a mediated "wedgie."
Client’s website traffic dramatically improved when we launched a new, mobilized design.