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7 Articles Discussing Current Marketing and Engagement Practices

Topics include:

  • Successful Digital Strategies
  • Mobile Marketing
  • Mobile-friendly Email Distribution
So Your CEO Says You Need to Be A “Digital First” Publisher?

Five key channels for successful digital strategy:
• Online Presence
• Mobile & Tablet Optimized Websites
• Mobile & Tablet Native Apps
• Digital Editions
• Newsletters

foliomag.com

Mobile Marketing Is Finally Becoming A Priority For B2B

As the permeation of mobile devices hits critical mass in our daily activities, CMO of Emerson Electric Co. Kathy Button Bell shares, “We are starting to think mobile first, not last.”

adage.com

Alm: Mobile Optimization Delivers 60% Lift

Specialized business news publisher ALM recently overhauled their email newsletter platform to be mobile friendly.
“The open rate for those titles surged 60%, Litvack said, and the click-through rate rose more than 50% compared with the 12-week period prior to the launch.”

adage.com

The Content Wars

In a crowded digital landscape, it has become harder than ever to ignite and connect with a community of loyal advocates for your brand by engaging them with good content – and here’s why.
• People Consume Content Differently Today
• Prospects are Jaded about Marketing
• Only the Exceptional Will Stand Out

digitalageofmarketing.com

When Will Digital Ads Finally Generate a ‘Water-Cooler Moment’?

Display ads aren’t hip enough to generate interest. In an article titled “When Will Digital Ads Finally Generate a ‘Water-Cooler Moment’?” Christopher Hansen points out that advertisers will soon need to adopt an ability to tell a story to engage the audience.

adage.com

How Does Superman Shave? Gillette Asks Bill Nye, MythBusters for Theories

Gillette engages Superman fans by posing the question, “How does Superman shave?” to geek celebrities Bill Nye, Kevin Smith, Mayim Bialik, and MythBusters.

adage.com

Rewriting the playbook for “Generation We”

Now I realize we’re not all in the business of entertainment, but in scanning the universe for innovative new campaigns to tap this digital generation, I suggest we use these examples as a primer and I propose some key takeaways:
• Lead with Social
• Tap nodes to drive early influence
• Build in geo-location data
• Moderate the conversation
• Find the emotional tie-in

digitalageofmarketing.com

Author

Todd Stewart

Todd Stewart

Todd! Stewart is Zemmez' research and development executive. From past lead roles as Production Manager to Marketing Director, Todd!'s work connects media concepts with sustainable operations. Creative, resourceful and visionary, Todd! delivers publishing solutions for companies who require information and data to be re-purposed and published quickly and fluidly. Todd's work is recognized by the leading email service, ConstantContact.com, as achieving a Top 10% audience-response rate with its 500,000 clients.

In conjuction with developing digital publishing solutions, Todd! produces methods that deliver excellent results in search engine optimization (SEO) and audience response. His attention to analytics and human interaction deliver top results in both search performance and visitor retention.

Most recently, Todd!'s work with IVSA (visualsociology.org) elevated the association's Page Rank, increased site traffic, and successfully converted more visitors to paid members in two months than the organization has seen in the past three years.