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Quick Look: New Website Design Increased Traffic
IVSA's Mobilized Website

Quick Look: New Website Design Increased Traffic

Client’s website traffic dramatically improved when we launched a new, mobilized design.

IVSA, an international community of scholars and professionals, asked us to build a website that would help expand their presence and membership.

Launched late February 2013, the new website offers:

  • Responsive Design
    - Looks great on desktop and mobile platforms

  • Membership Support
    - International Help Desk
    - Collection of dues and fees
    - Invoicing and online payment history
    - Automated reminders for expiring accounts

  • Premium Promotion
    - Robust monthly newsletter
    - Social media
    - Search engine optimization (SEO)
    - Network and community building activities
    - Design and artwork

  • Resource Board
    - Member Directory
    - Discussion Forum
    - Member Showcase
    - Archive of journal

  • Organization Support
    - Online board member elections
    - Annual conference registration
    - Detailed member activity reports
    - Manage payment gateways and accounts
    - Website development and mainteance
    - Domain and hosting management

In the first three months since the launch, site traffic increased 55% and IVSA's membership has doubled.

Graph showing increased number of visitors after launch of mobilized site.
Month-to-month count of visitors at IVSA's new website.
Best month: about 7,000 visitors. | Worst month: About 5,000 visitors.
Source: StatCounter (June 8, 2013)
Before mobilizing the website, IVSA had about two thirds the traffic it has now.
Month-to-month count of visitors at IVSA's old website.
Best month: about 4,500 visitors. | Worst month: About 2,000 visitors.
Source: StatCounter (June 8, 2013)

Author

Todd Stewart

Todd Stewart

Todd! Stewart is Zemmez' research and development executive. From past lead roles as Production Manager to Marketing Director, Todd!'s work connects media concepts with sustainable operations. Creative, resourceful and visionary, Todd! delivers publishing solutions for companies who require information and data to be re-purposed and published quickly and fluidly. Todd's work is recognized by the leading email service, ConstantContact.com, as achieving a Top 10% audience-response rate with its 500,000 clients.

In conjuction with developing digital publishing solutions, Todd! produces methods that deliver excellent results in search engine optimization (SEO) and audience response. His attention to analytics and human interaction deliver top results in both search performance and visitor retention.

Most recently, Todd!'s work with IVSA (visualsociology.org) elevated the association's Page Rank, increased site traffic, and successfully converted more visitors to paid members in two months than the organization has seen in the past three years.