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Quick Look: What Devices Are People Using To Read Our Email Campaigns?

Quick Look: What Devices Are People Using To Read Our Email Campaigns?

We took a look at what devices people are using to read our email campaigns.

The answer surprised us.

(Below) Measurement of the technology people are using to read CREReport - a regional commercial real estate newsletter (sample) we publish and distribute every business day:

Statistics reflecting the devices used for reading CREReport|Atlanta. iPhone tops the list at 54%, followed by Outlook 2010 at 34%.
Topping the chart, 54% of our recipients read the newsletter on their iPhones.
Outlook is a distant second place at 37%.
Source: MailChimp (June 6, 2013)

(Below) Measurement of the technology people are using to read IVSA's SNAPSHOTS - a monthly newsletter promoting IVSA, its members, and leading news in the field of visual sociology distributed to a diverse, international audience:

International statistics reflecting all the email clients used for reading CREReport|Atlanta. iPhone tops the list at 36.8%, followed by Apple Mail at 29.6%.
At 37%, iPhones top the chart.
Apple Mail comes in second at 30%.
The first desktop mail client, Outlook 2010, appears in fifth place at 8%.
Source: MailChimp (June 6, 2013)

Author

Todd Stewart

Todd Stewart

Todd! Stewart is Zemmez' research and development executive. From past lead roles as Production Manager to Marketing Director, Todd!'s work connects media concepts with sustainable operations. Creative, resourceful and visionary, Todd! delivers publishing solutions for companies who require information and data to be re-purposed and published quickly and fluidly. Todd's work is recognized by the leading email service, ConstantContact.com, as achieving a Top 10% audience-response rate with its 500,000 clients.

In conjuction with developing digital publishing solutions, Todd! produces methods that deliver excellent results in search engine optimization (SEO) and audience response. His attention to analytics and human interaction deliver top results in both search performance and visitor retention.

Most recently, Todd!'s work with IVSA (visualsociology.org) elevated the association's Page Rank, increased site traffic, and successfully converted more visitors to paid members in two months than the organization has seen in the past three years.